The smell is the first sense a customer will experience when coming into contact with your brand for the first time. Whether it’s a fragrance or something else like freshly baked cookies at a bakery, people always associate smells with memories and feelings.So how do you make sure that your business stands out from the competition and makes customers feel special? One way to do this is by having a custom perfume made for your company! A custom scent perfume can be made to match any scent palette you want – whether it’s fruity or floral, warm and spicy or clean and fresh, we can find just the right scent for you. We’ll help guide you through all of the steps involved in creating your own signature fragrance.
What is Brand Identity?
A brand can be described as an intangible asset that represents the goods or services of a business. Brands are used to differentiate one product from another and help consumers identify what they want. A strong, well-known brand is typically associated with high-quality products and services.
Brand identity is often associated with marketing and advertising campaigns that can make them more recognizable in public perception than their competitors’ brands and are the emotional bonds that people form with products, services, and companies. They are built through associations, experience, and expectations. At Scent Company, we believe that creating multisensory experiences creates memories that build strong relationships between your company and its customers.
Why Should Brands use Scent to Establish an Identity?
The power of scent has been documented in a variety of ways. In the article “How Scents Affect You“, Dr. Alan Hirsch talks about how smell can affect your mood, memories and even appetite. It is something that we are all exposed to on a daily basis, yet many of us don’t realize just how powerful it really is.
It’s important for luxury businesses to understand the impact scents can have on their customers’ experience – which makes using them as an identifier more than worth it! As the world of luxury business evolves, so does the importance of establishing an identity. The use of scent is a powerful way to set yourself apart from your competition and establish that all-important sense of place.
How do you create a tailor-made fragrance for your brand?
Determine your brand’s personality and your ideal customer. It’s important to understand the personality of your brand and who you’re selling to. Once you know this information, it will be easier for you to start to identify your olfactory logo.
Choose a scent family for your signature that reflects your brand and your ideal customer’s personality; fresh, floral, oriental etc. To this, select the notes you want to include in your fragrance usually starting with a base note. After choosing the perfect base note, complementing “middle notes” are added such as florals, woodsy, or fruity scents.
Discuss with your perfumer the list of ingredients that will be used and their concentrations. There are a few things that you should keep in mind when it comes to ingredients. The perfumer should be willing to discuss with you the list of ingredients that will be used and their concentration. He or she may also suggest using different kinds of scents to obtain unique fragrances.
Test out different formulations until you find one that suits your needs. There are a lot of options when it comes to scent. A variety of factors determine what type you should use, like the location and time of year. In order for your customers to have the best experience possible, you need to know which types work best in your situation so they feel at home and enjoy being there as much as possible.
Who Can Help with This Process?
Find a perfumer such as ScentCompany.info that specializes in creating custom fragrances. The perfumer will help you determine what kind of scent you’re looking for, including fruity, floral, or spicy notes. They will suggest different ingredients that would work for your brand, including scents that reflect and ties into your business brand and fragrance.
To facilitate the process you can start by making a list of ingredients that you potentially want to include; your favorite scents, scents you think most represent the brand you’re going for, and provide your perfumer with any reference materials they might need for inspiration.
Create an outline with all the details about what you want in your custom perfume. What are some keywords that describe your brand (strong, courageous, productive, pampered, relaxing, etc.) or what you want your brand and business to convey to your customers. Work closely with your perfumer to ensure that you are pleased with the final product.
What Else Do I Need to Know about Branding and Scent?
The perfectly formulated custom perfume can put your customer and clients in the right frame of mind whether they are shopping in your boutique, relaxing and unwinding in your spa or even more productive in your hotel conference rooms. A good scent will help you gain trust with clients and keep them coming back for more.
Go With the Best…
Scent Company works with the most prestigious luxury brands in the world offering tailored fragrances. Our fragrances have been known to transform spaces and make any business feel like a luxury brand. In today’s competitive market, it is more important than ever to stand out. Let us work with you to achieve that.