Scent Company has partnered with Mulberry, to develop an olfactory logo that will upscale the brand’s customer experience. The custom made ambient scent is now diffused inside the London’s store in Regent street. Similar to a graphic logo, the olfactory […]
Today, the concept store is a heterogeneous sales point, with a large surface area, several merchandise exhibited, a lifestyle presentation rather than a product presentation. The goal is to create a setting where the exploration, the discovery by the customer […]
This is what emerges from a research conducted by Rockefeller University in New York and published in Science: people can remember 35% of what they smell, compared to 5% of what they see, 2% of what they hear and 1% […]
