Scent Branding Archives –

3 minute read

#CASE STUDIES#Luxury Retail

The Smell of a Place and of a Brand. How a Bespoke Fragrance influences clients in store

08/30/201908/30/2019

A PERFUME AS A SOURCE OF JOY Smell is one of the first senses that awakens in a baby and guides its movements through its first days in the world. No sense has so strong a power of suggestion and […]

3 minute read

#CASE STUDIES#Olfactory Branding#Scenting Hotels

The “cult of Beauty” in a Hotel. The experience of the Mandarin Oriental Wangfujing

07/17/201907/17/2019

Fëdor Dostoevskij said in Florence, Italy – “Beauty will save the world”. A Hotel like the Mandarin Oriental Wangfujing is a typical example of a structure that has consistently pursued the “cult of beauty”, imposing sophistication as the pursuit of pleasure and beautiful things. Inside a Luxury […]

#CASE STUDIES#Scent Hotel Branding

Creating a New «Sensation» for a Brand

04/08/201904/08/2019

#CASE STUDIES#Olfactory Branding#Scenting Retail

Chasing Galeries Lafayette Katara Plaza perfume sillage

03/25/201904/08/2019

#Olfactory Branding#Scenting Hotels

How to stand out from the crowd? Designing more “Sensorial” Hotel Experiences

02/28/201904/04/2019

#International Network

If you had to describe Japan with a smell, what would it be? both “ No odor” and “ Incense”

02/18/201904/03/2019

#International Network#Olfactory Branding

If you had to describe Sweden with a Scent, what would it be? Fresh Air

02/06/201904/03/2019

#CASE STUDIES#Residential Buildings#Scented Customers

Niido Nashville luxury Residential Building, powered by Airbnb, is now scented with its own Signature Scent

02/05/201904/04/2019

#Fragrances#Olfactory Branding#Smell

Why to Brand yourself with a SCENT?

01/24/201904/04/2019

#Olfactory Branding

LOVABLE SCENT IDENTITY: the olfactory expression of UNIQUENESS

01/17/201904/04/2019